Which is more nutritious – fruit or 100% fruit juice? If you guessed fruit, you’re right! Fruit gives you more nutrition and fiber than juice, and with fewer calories. You also feel full longer with whole foods rather than with liquids. But consider prices, too. To get the most value for your money, buy fresh fruit when it is in season, or chose canned or frozen fruits on sale. And when you do buy 100% juice, you can often find good buys on canned juice or frozen concentrate.