Want to save as much as 40% on packaged foods? Try store brands! Supermarket chains want their own brands to be as high in quality as possible. In fact, they often contract with brand name companies to sell the brand name products under their own supermarket labels. Supermarkets can sell them for less money since they don’t pay for advertising, and the brand name companies increase overall sales. It’s a “win” for both sides. In a Consumer Reports taste test, 11 out of 21 store brand products tasted just as good as brand-name foods, and another 3 tasted even better. So if you haven’t tried them yet, do it! You’ll probably be pleasantly surprised!